About Meridian

A boutique advisory firm based in Islamabad, Pakistan, working with businesses, investors and institutions on high-value projects and growth opportunities.

Who we are

A fixed line of reference for big decisions.

A meridian is a line of reference, a fixed point from which direction is measured. That idea sits behind the firm's name and its compass mark.

We help clients establish where they stand, decide where they are heading and build the plan that gets them there. We combine strategic thinking, commercial insight, sector knowledge and practical execution support, so that advice turns into progress.

As a boutique firm we keep engagements focused. Each client works directly with senior people.

Our name for it

Strategic direction, sustainable growth.

Strategic direction

Clear direction and informed decisions. We help clients weigh opportunities, understand the risks and commit to a course with confidence.

Sustainable growth

Growth that holds up over time. We look beyond the first transaction to the long-term value a project creates for clients, partners and the communities around it.

Our values

Four commitments behind every engagement.

  • Integrity

    We give candid advice and act in our clients' interests.

  • Excellence

    We hold our work to a high standard, from the analysis to the way it is presented.

  • Collaboration

    We work alongside client teams, partners and advisers toward a shared result.

  • Sustainability

    We favour decisions that create lasting value rather than short-term gain.

Leadership

Led by its founder.

Zain Qureshi

Founder and Principal

Zain leads the firm from Islamabad, Pakistan, and is the principal contact for new enquiries.

Talk to us about your next step.

A short conversation is usually enough to tell whether we can help.